Story-driven commerce
Willowbrook Wood
Story-led ecommerce and local checkout
A story-led online shop that brings woodland characters, handmade products, digital items and checkout into one experience.
The need
The brand needed its characters and storytelling to remain central while customers explored products and placed orders. A practical shop also needed accounts, guest checkout, local payment support and a way to contact the business.
What Tech Local built
We built interactive character portraits and profile pages connected to a category-based catalogue for plush toys, digital items and other products. The storefront supports customer accounts and guest checkout, with PayFast payment integration and email delivery. Responsive layouts and product metadata carry the brand experience across screens and search discovery.
Important workflows
Meet the characters
Explore illustrated character portraits and open their profiles to learn the stories behind the brand.
Find the product
Browse a catalogue organised around plush toys, digital items and other handmade products.
Complete checkout
Choose an account or guest checkout flow and pay through the integrated PayFast workflow.
Implementation
- Character galleries and profiles
- Category-based product catalogue
- Customer accounts
- Guest checkout
- PayFast payments
- Responsive storefront
Build stack
- Next.js · React · TypeScript
- Character pages, catalogue and checkout
- Tailwind CSS
- Brand styling and responsive layouts
- Supabase
- Accounts, product data and orders
- PayFast
- Checkout payments
- Resend
- Email delivery
Practical value
Stories provide the path into the catalogue, while the ordering flow gives the creative business a practical way to sell directly. Characters and products share the same experience, so the brand world remains part of discovery rather than decoration around a generic store.