Plan B Careers

The need

Lance Gold had a clear career advisory offer and had started building a website himself, but the launch had become spread across an early prototype, multiple tools and two possible brands. He needed a professional online presence that would explain the service and lead senior professionals into a conversation. Building a larger coaching platform at this stage would have added complexity before that first customer journey was established.

What Tech Local built

Tech Local helped clarify the launch around one public brand: Plan B Careers. We built a focused website that introduced the audience, Lance’s experience and the advisory process, then connected that story to a clear invitation to talk. The content gave visitors enough context to understand the service before making contact, with a simple structure that kept the initial launch centred on the practice’s immediate commercial need.

Important workflows

Focus the launch

One brand and a clear advisory offer give visitors a coherent introduction before a larger platform is needed.

Meet the advisor

Lance’s profile brings together his experience in HR, recruitment and talent acquisition.

Choose a next step

A three-part process explains the engagement and leads visitors towards a conversation.

Implementation

• Service positioning
• Advisor profile
• Process explanation
• Contact journey

Practical value

Plan B Careers gained a coherent public presence for its advisory practice. Visitors can understand who the service is for, assess Lance’s experience and start a conversation through one focused website.